Global or local political and socio-cultural change in modern societies cannot be understood without first understanding media and communications. Communication technologies and the various organizations that have evolved around them have fundamentally changed the way we lead our lives and the patterns of culture, economics and politics in modern societies. The complexity and dynamic nature of modern communication requires a cutting edge curriculum that is interdisciplinary, technologically driven, modern and practical.
In pursuit of the development mission of the American University of Nigeria, students of Communications & Multimedia Design learn about media not only as agents and agencies of information, education and entertainment, but also as agents and agencies of development, peacebuilding and change. Our mission is to produce graduates that are agents of change – skilled in using modern multimedia forms to tell stories that can change their societies. Most of the courses are very practical and are deliberately designed to answer ‘how to’ questions.
To accomplish the above, the CMD program employs a flexible approach that allows students to become a Communication and Multimedia generalist, or to specialize in any of the professional concentrations, including Public Relations & Advertising (PRAD), Journalism, Multimedia Design, and Radio/TV/Film. Each concentration offers a balanced mixture of basic and advanced laboratory and lecture courses. Laboratory courses sharpen students' skills, while lecture courses enable students to view the profession from a variety of perspectives. Students also have the option to double-concentrate.
Our classes are taught in state-of-the-art computer labs and classrooms. The department has two well-equipped media labs as well as an emerging TV/Radio production and broadcast facility. The networked labs are equipped with the latest software and served by in-house servers and databases. Separate Mac labs designed for advertising, graphics, photo-journalism, and multimedia are equipped with appropriate film and flatbed scanners, CD/DVD drives and burners, DV decks, and printers. The Professor Idorenyin Akpan Digital and Multimedia lab and production facilities are housed in the new ultra-modern Robert Pastor E-Library.
Upon completion of all degree requirements, students will receive a Bachelor of Science in Communications and Multimedia Design, with a concentration in any of the following:
- Public Relations & Advertising (PRAD)
- Multimedia Design
To be allowed to declare a concentration, students must be in good academic standing and must have completed 60 credits (at least 30 of them in CMD courses).
Students in consultation with the program Chair, may elect to declare a no-concentration option - in effect pursuing a general degree in communications and multimedia. Such an option (which involves two courses from each concentration in addition to Major requirements) prepares students for a comprehensive understanding of the various disciplines in the profession.
The requirements are outlined below:
|S/N||Course Code||Course Title||Units|
|1||CMD 110||Introduction to Communication Studies||3|
|2||CMD 120||Writing for the Mass Media||3|
|3||CMD 121||Prin. of Multimedia Designs||3|
|4||CMD 211||Globalization, Development & the Mass Media||3|
|5||CMD 212||Principles of Public Relations & Advertising||3|
|6||CMD 213||Principles of Journalism||3|
|7||CMD 220||Intercultural Communications||3|
|8||CMD 223||Foundations of Broadcasting||3|
|9||CMD 310||Research in Communication||3|
|10||CMD 312||Theories of Communication||3|
|11||CMD 313||Media Law and Ethics||3|
|12||CMD 315||Public Speaking & Event Management||3|
|13||CMD 413||Social Media Dynamics||3|
|14||CMD 490||Senior Research Project||3|
|15||CMD 493||Communication Internship**||3|
|16||CMD 495||Capstone Career Project||3|
** Students will not be allowed to register for an internship (CMD 493) until s/he has completed 90 credit hours (12 credits of which must be within his/her area of concentration).