A faculty member at the American University of Nigeria, AUN, Ms Danielle Villasana, on Wednesday, April 20, presented a lecture to the students taking the course, Writing for the Mass Media, on how they can effectively pitch their stories to editors and make money.
Ms Villasana, an award-winning photojournalist, explained the concept of pitching and offered useful tips on effective pitching
“Pitching is your ability to sell a story.
“Editors are usually very busy, so to successfully pitch a story, your pitch must be as brief and attractive as possible,” she said.
She advised the students to spend quality time when writing their pitches and to always pitch their stories around 10:00 am on Tuesday mornings as that is the least busy time for editors.
Villasana, also a documentary photographer, whose personal projects focus on women, identity, human rights and health, told the students that they could make money by pitching their articles to editors as well as working as fixers to professional journalists.
“Don’t think there isn’t money to be made in journalism – there is
“When a journalist is coming to a place for the first time, chances are he or she does not know the area too well.
“Therefore, a fixer would arrange all the necessary things the journalist might need, such as transportation, feeding, direction, interviews, translations, etc. And they get paid handsomely,” she said.
The recipient of the Magnum Foundation’s Inge Morth Award and the International Photography Award also urged the students to write impactful stories that would make the world a better place.
“As a journalist, your work should tell a story. It should impact the world in one way or another.”
She displayed some of her works on the Internally Displaced Persons, IDPs, in northeastern Nigeria.
By Emmanuel Wogu