Founders day edit 12On Saturday, November 14, the American University of Nigeria, AUN, celebrated its 10th annual Founders Day in honor of HE Alhaji Atiku Abubakar, its founder, and the Turaki of Adamawa State. At the event, the AUN Founder gave a keynote speech, which centered on education and the Boko Haram insurgency. He made quite a number of key observations concerning the effects of the Boko Haram crisis and the task of reconciliation that lies ahead of Nigeria when the storm is over. However, one of the things that stood out in Atikus speech was his insight on the importance of education in solving the country's many problems.

After 55 years of independence, having a vast reserve of natural resources, and a population that is so big it is becoming a problem, Nigeria is still considered by the world as a third world nation.

liJust as the development of the Telegraph revolutionized news reporting in the 19th century, new ICTs have fundamentally transformed the way news is gathered, reported and received. The news audience in contemporary society is more informed than ever before, more technologically savvy and increasingly aware of breaking news even before it breaks on mainstream media. 

DrpresleyCheerful, energetic, and a passionate teacher, Presly Ogheneruke Obukoadata has, since the spring of 2014, been an instructor of public relations, advertising and communication research in the Department of Communications and Multimedia Design, CMD, at the American University of Nigeria, AUN.

Recently, Dr. Presly had the final viva voce (oral defense) for his doctoral degree at the University of Uyo, Akwa Ibom State, the same university where he had previously bagged a master’s degree in Mass Communication. His doctoral thesis is entitled “Brand Equity Communication Strategies of Two Nigerian Breweries and Consumers' Preference for Alcoholic Beverages” and it focuses on two leading alcoholic beverage brands in Nigeria. 

According to him, the study was borne out of his curiosity on whether consumers are loyal to alcoholic beverage brands for reasons other than brand inactivity.  “I tried to find out whether consumers actually prefer a brand because of the extent of brand communication or because of some other things,” he explained.  He noted that alcohol is a hedonic product, which means that some people take alcohol without being influenced by any form

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