footblIt was goals galore, weekend, as the Spring 2016 season of the American University of Nigeria, AUN, Intramural Soccer League kicked off at the GT Bank Field. Six teams battled for their first win of the season with the best of the weekend’s actions being the match on Sunday between two bitter rivals, Mushish FC and Shalfati FC. In the thrilling encounter, Mushish defeated Shalfati 4-0. Talismanic captain Aliyu Waziri got his team off to a perfect start when he carefully placed the ball in the bottom left corner of the post to cap an excellent counter-attack for his team. Yusuf Olabisi then capped his majestic performance with a well-timed half volley from 12 yards to give Mushish their second goal at exactly 10 minutes to the end of the first half. The second half was similar to the first, as Mushish controlled possession. However, the second-half goals did not come until Mushish’s new signing Ikechukwu Ilomuanya was introduced to the match. Attacker Ilomuanya set up his teammate Chiedozie Mbaka from a set-piece for their third goal before scoring the fourth from close range. Defending champions LXB FC had on Friday defeated the league’s new comers, African Warriors. A fine display of attacking football and control saw last semester’s champions run riot, thrashing the Warriors 5-1. Two goals from last season’s top scorer Michael Egor put the champions ahead in the opening 30 minutes,


Nothing tells the story of a national crisis like the individual voice. In his book, Murambi, the Book of Bones, Senegalese author, Prof. Boubacar Boris Diop, tells the tale of a war-torn Rwanda from peculiar eyes. The lines between facts and fiction are blurred to give an understanding that the records will not give, so that readers are, probably for the first time, able to contemplate the events from more than one angle.

On the eve of April 6, 1994, a Tutsi businessman, Michel Serumundo, returns home to his family, as unbeknownst to him, Rwanda is descending into chaos. Though Diop does not make Michel’s fate clear, it is unlikely that he survives the events that follow. On the other side of the imminent crisis, another family man, Faustin Gasana, contemplates the endeavors to come. He is a Hutu, and will be one of the many participants in the genocide. By describing the chilling contrast between Faustin’s relationship with his family, and his resolve to destroy so many other families, Diop draws the reader’s attention to the double-edged sword that is conflict, giving voice to both victim and villain.

The reader is taken on a journey through time to meet the central character of the story, Cornelius Uvimana, a Rwandan history teacher, who is exiled, but returns to his homeland four years after the genocide. Through Cornelius, Diop offers the readers a perspective of one on the outside looking in, and also, in a way, places himself in the story, as the character returned to Rwanda at around the same time Diop did.

cmdpub1On December 8, the CMD 315 (Public Speaking & Event Management) students showcased their public speaking skills at a speech and group presentation project.

The students presented a press conference, a funeral oratory, and a debate. 

The press conference centered on AUN’s sustainability initiative to reuse, reduce, and recycle waste products. Former President of the Student Teams Advancing Regional Sustainability (STARS) Club, Kingsley Jimah, answered questions from the students who posed as news correspondents from various media houses.

 The students’ assessment was based on their questions and organization: maximizing media presence, diversity of participants, visual aids, and the speaking order and understanding full well the extent to which a press conference can help publicize events or products.


On December 10, the photojournalism class of Ms. Benedicte Kurzen had their works on display at the Robert Pastor Library.

The work is a photo exploration of a particular subject from environment to security. Each work also had a legend that describes it.

Aisha Babangida’s work, “Beauty Street,” and feature story “Daily Life,” capture a particular line of shops in the Jimeta Modern Market. In her words, “It’s a street where every shop is like a little theater.” Ms. Babangida’s photo work shows different ways that women beatify themselves from hair styling to nail fixing. Other items of beauty such as dresses, accessories, shoes, and veil that beautify women were also on display.

IMG 2386American University of Nigeria, AUN, on Saturday, November 14, held its tenth annual Founder’s Day and special award ceremony to celebrate its achievements in the last ten years.

Speaking at the event, which took place at the Lamido Aliyu Musdafa Commencement Hall of the University, the Founder of AUN, His Excellency Atiku Abubakar, explained his decision to site the institution in Yola and expressed determination to ensure that AUN will continue to flourish.

“When we broke ground on this campus, our vision was to build a state-of-the-arts facility in a part of Nigeria that desperately needed a boost. When I look around now, I know that we are on the road to achieving this vision. I shall continue to do all that I can to ensure that the next 10 years of this University will be better than the last,” he said.

AmbkilThe Swedish Ambassador to Nigeria, Svante Kilander, on Tuesday, November 3, took the stage  at the increasingly popular AUN Diplomatic Lecture Series, explaining Sweden’s feminist foreign policy.

Speaking at a crowded Robert Pastor Library auditorium, Ambassador Kilander said Sweden is committed to combating gender discrimination nationally and internationally, urging Nigeria to include anti-sexual violence measures in her fight against terrorism.

“It is very important that while combating terrorism, measures against sexual violence must be included.”

Ambassador Kilander also highlighted the importance of involving women in crucial missions such as sustainable peace-building efforts. 

“Early investments in inclusive peace-building processes that empower women lay a stronger foundation for reconciliation, which in turn contributes to reducing the risk of relapse,”he said.

According to the envoy, Sweden’s feminist policies are rooted


Dr. Presly Obukoadata’s research has been published in the latest issue of the peer-reviewed Journal of Communication and Media Research (JCMR).

The work, entitled “Rescaling Brand Equity among Consumer Goods: Implications for Producers” rescales the brand equity of consumer goods on a continuum of one-to-five, reporting that certain categories of products have stronger brand equity than others.

The research explored the equity ratios of consumer products such as electronics, beverages, machineries, clothing/accessories, cosmetics/detergent and automobiles, food/groceries, publications/books, jewellery, gift items and households, and furniture.

Findings from the research indicate that electronics, beverages, machineries, clothing/accessories, cosmetics/detergent and automobiles had high brand equity ratio, while food/groceries, publications/books, jewellery, gift items and households had average brand equity. Only furniture had a fair ranking on the equity continuum because of the near absence of branding on furniture.

Among factors identified to have influenced the various equity ratios are the extent of use of the products, quality of the products, historical association with the products, sophistication, quality control, focus and the nature of the competition. Others are satisfaction derivable from the product, innovation, luxury appeal, brand identification, brand association, brand appeal, as well as production philosophy. Customer-centric focus, ability to manage crisis within the production line and product personality were equally identified as influencing factors.

Commenting on his research findings, Dr. Obukoadata emphasised that “the extent of satisfaction derived from consuming a brand is significantly related to the strength of the brand equity.”

Dr. Obukoadata who teaches advertising, public relations and communication research, used  the survey design to gather data from 384 respondents purposively selected from across Nigeria, which he then statistically analysed to test the research hypotheses.

Brand equity is positive consumer response to the marketing outcomes for a product/brand when compared with that of the competition and measured from consumer preference for the product.

The full research is available at

By Maryam Sadiq

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